O'Mumsie
Website Development
Overview
Omumsie approached us to rebuild their online store with a fresh, intuitive, and trustworthy shopping experience for parents. Their previous website lacked structure, consistency, and a clear product story. We redesigned the entire storefront, improved product discovery, introduced a clean aesthetic, and built a fully optimized Shopify setup tailored for growth.
Client:
O'Mumsie
Year:
2023
Category:
UI/UX Design
/
Web App
Location:
India
The Challenge
Outdated design that didn’t reflect the brand’s warmth and reliability
Confusing product navigation and weak category structure
Slow load times and poor mobile performance
No clear storytelling around baby-safe ingredients
Low add-to-cart engagement on important SKUs
The Solution
We rebuilt the Omumsie site from scratch on Shopify, focusing on clarity, trust, and conversion:
Introduced a soft, family-centric design direction
Crafted clear product pages with better ingredient storytelling
Added smoother navigation and improved filtering
Built custom Shopify sections for bundles & routines
Optimized mobile UX for quick purchase flow
Streamlined checkout to reduce drop-offs
The Result
Omumsie now has a warm, trustworthy, and high-converting storefront built to scale. The brand story is clearer, product pages are more informative, and the shopping journey feels effortless for parents.
Client feedback
